Jerusalem, Israel
Amy, 28
Content Marketing Unicorn
see her Jerusalem city guide

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a bit about Amy

What do you do and why do you do it?

I work in content marketing because I love to make cool sh*t! I'm a creative and a storyteller by nature.

What’s the worst job you’ve ever had and why was it so effing bad?

I hate to admit it, but in college I worked at Baby Gap for a few months. Niche retail chain in the mall; need I say more?

Were you born and raised in Jerusalem? If not, where did you grow up and what brought you to Jerusalem?

I was born and raised in Sacramento, California (I guess I have a thing for capital cities). I moved to Jerusalem to learn Hebrew when I first immigrated to Israel and fell in love with the city! So here I am still, 3 years later.

What’s your current hood in Jerusalem and what’s the best/worst thing about it?

I live in a suburban neighborhood called Arnona. I love that it is quaint and quiet, but still super easy to get to anything I want or need by walking/taking public transit. The only minus is probably that it is more of a family neighborhood and not very popular with young singles like myself.

What kind of music do you listen to and what kind of music do you absolutely HATE?

My music preferences flow with my moods, but right now I'm mostly listening to R&B and hip hop, and Israeli Mizrahi pop. Some of my faves at the moment are Post Malone, Drake, The Weekend, Cafe Shahor Hazak, and Static & Ben El Tavori. The only things I can't handle listening to are jazz and country.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

A mix of Taylor Swift, Brand New, Usher, and Diana Ross.

Name the best TV shows of all time, and what makes them so good?

My favorite TV show of all time is Freaks and Geeks. I've watched its one season about a million times! What's not to love about young James Franco, Seth Rogan, and gang navigating the awkwardness of middle and high school?

Name some spots in Jerusalem that are good for a Tinder date.

My go-to first date spot is Saramello in Shuk Mahane Yehuda. They serve waffles with all kinds of sweet toppings and a selection of local beers. The vibes are good, the staff is friendly, and the waffles are perfect for sharing.

Which public figure would you want to see “roasted”? (every public figure is fair game).

Beyonce, because she is so fabulous that she will probably turn every insult into something amazing.

Who’s your hero and where in Jerusalem would you take them out for a serious hang?

I'd love to chill with Emma Watson in Jerusalem. I'd take her to Tmol Shilshom. It is a cafe and used book store. She'd love the vibe and it would be the perfect spot to sit over amazing shakshuka and coffee and pick her brain.

Where do you buy those fabulous clothes of yours?

To be honest, a lot of my clothes come from the US. However, most of my unique accessories come from places like the corridors of the Old City's Christian Quarter and little artisan stalls at First Station.

What’s the area/ spot in town you’ll never be caught dead in?

We call it "Crack Alley". It's an alleyway downtown just off of Yafo street full of nasty bars filled with Israeli teenagers and Birthright participants.

What’s the thing you LOVE to do in your city that you never get to do?

Visit its museums! I love museums and we have so many great ones, but when you live somewhere it just isn't your first thought for something to do. This is one of the many reasons I love when visitors come to town.

Where do you go in Jerusalem for a casual night out?

Shuk Mahane Yehuda at night the best place to go out with friends. There are so many different pubs and the vibes are always good. Plus, there's always something delicious to eat to satisfy those late night drunchies.

Where would you go in Jerusalem to celebrate some freaking good news?

Gatsby's Cocktail Bar. This speak-easy themed bar with delicious, off-the-wall cocktails is the perfect location to raise a glass for any occasion.

What’s your choice of transportation in Jerusalem and why?

I take the bus pretty much everywhere. Bus driver's are crazy, so it's definitely not the smoothest ride, but they get me wherever I need to go.

What are the Jerusalem spots a first-time visitor can’t miss?

Every visitor needs to go to Shuk Mahane Yehuda. It is the ultimate Israeli experience. Browse stalls with fresh produce, fragrant spices, delicious baked goods, and local eateries.

What are the Jerusalem spots tourists should run from screaming?

McDonald's. Yes, there is kosher Micky-D's. No, it doesn't taste better or different than anywhere else. You'd be wasting a meal in this delicious city.

Tomorrow’s your last day in Jerusalem. How do you spend it?

I walk my dog to breakfast at my favorite cafe, Kalo, and then head to the shuk. When I'm feeling hungry again I'll get a cheese sandwhich from Bashar Fromagerie. After that I'll browse the Old City shuk to buy gifts for my friends and fam. And then I'll watch the sunset from the tayelet in Armon Hanatziv.

What’s your favorite vacation city in the world and why?

I recently went to Mykonos and fell in love. I'm a sucker for the seaside and this island is nothing but breathtaking views, beautiful people, and yummy food.

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Shai Cotani