Lisbon, Portugal
Joao, 35
Marketing Strategist
see his Lisbon city guide

a bit about Joao

What are you working on these days?

I work in a digital marketing agency creating strategies for digital presences and publicity campaigns for our clients. As a freelancer I am involved with the startup ecosystem in Lisbon.

What drives you mad these days?

Taxi drivers in Lisbon.

What makes you happy?


When was the last time you cried?

When my aunt died.

What’s your latest musical obsession?

Guts – All Or Nothing (Feat. Tanya Morgan & Lorine Chia).

What was the last movie you watched? Was it any good?

A Hologram for the King. It’s not bad.

When it’s time for a new wardrobe, where do you go?


What’s your go-to café in Lisbon?


What’s your favorite street or neighborhood to wander through?


What’s the thing you LOVE to do in Lisbon but never actually do?

Sailboat ride on the river.

Who’s your hero (dead or alive) and where would you take them to show them a good time?

I would take Elon Musk for a drink and chat in my favorite rooftop in Lisbon, the park. It is a bar at the top of a multi- storey car park in the city centre with an amazing view.

If it’s been raining outside for days and you’re sick of staying in – where would you go?


What’s that place in Lisbon you feel like only you know about?

Jardim do Ginjal. It has a great view of Lisbon and I decided I had to live in Lisbon one time I was there.

If tomorrow was your last day in Lisbon before you left for good, how and where would you spend it?

With my friends on the Graça.

Given the choice, mayor of which neighborhood would you be?


What’s the spot in Lisbon you wouldn’t be caught dead in?

Santos by weekend night.

You’ve just received the best news ever. Where would you go to celebrate and with whom?

Dinner at casa do alentejo with my best friends.

What’s the thing you love doing that isn’t work, relationship or family related?

Drink espresso.

When you feel like a night out, what’s your go-to place and why?

Bairro Alto, just because all great nights start there.

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