London, United Kingdom
Elodie, 26
Trend Forecaster
see her London city guide

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viewpoints underground fashion hidden bars rooftop bar breakfast and brunch pub

What are the London spots a first-time visitor can’t miss?

Obviously central London is a must-see destination. But I would highly recommend to get off the touristic spots and explore other areas that have a "village feel" (Hackney, Peckham, Notting Hill, Camden, Greenwich, Brixton, etc) - London's districts are so vibrant and unique from a cultural point of view!

Do’s and don’ts in London: (Ex: Tipping: yes/ no, public transport tips, safety tips etc.):

Avoiding public transport during peak hours and summer is my #1 don't tip!

What do you do and why do you do it?

I am a very curious person fascinated by the new and the next. So I specialised in future thinking and consumer research through my role in a trend forecasting/strategic consultancy. We make better futures happen for businesses and help them to make the right decisions in the age of uncertainty.

Which London shops do you hit up when you’re itching for something new?

I love concept stores such as Goodhood, Aida or Dover Street Market. They always have the best new/in-trend selections of fashion, independent designers, homewares and beauty products. Stoke Newington Church Street is also a great spot where to shop.

Which neighborhood is it best to experience during the day / night?

I think it's pretty obvious that I am a big fan of East London

What’s the area in town you’ll never be caught dead in?

Central London! I am working full-time now and my only free days are on week-ends when Central London is crowded and hectic, so I just stay away from it! I haven't been there for ages!

Where would you take a date for a romantic night out?

A nice rooftop bar where we can appreciate London's skyline. Actually I brought my boyfriend to Pub on the park at London Fields for our first date as I love the atmosphere of having a drink in the middle of the park. But then I showed him my favourite rooftops spots at Netil360, The Boundary Project and Dalston Roofpark.

Drunk and hungry - where do you go in London?

Street markets to enjoy the diversity of the food and the convenience of eating on the go. Broadway Market, Brick Lane Market and Spitafield Market are my favourite ones in East London

Where do you take your guest when you want to impress?

Duck and Waffle for its incredible view on London and sophisticated meals. Sketch is also pretty impressive and one of the most Instagrammable restaurant I know - it's a pink paradise with art from David Shrigley, where I would only recommend to my guests "Go to the bathroom" so they can appreciate the egg-like bathroom pods

Your go-to brunch spots:

The Breakfast's Club is the first brunch spot I knew in London and still my favourite! Their pancakes with (a ton of) bacon are literally the best!

Special views that mainstream tourists don't know about:

The view on top of Parliament Hill (Hampstead Heath) is very precious. This park is a beautiful place that provides people to have peace of moment to get away from crowded and noisy London you can still see.

You’re meeting the mayor of London - what constructive criticism would you give them?

Affordable rents!

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Dārta Vijgrieze