Milan, Italy
Brice, 48
Event Producer
see his Milan city guide

ask Brice about

café cocktail bars parks monuments nightclubs gardens

What do you do and why do you do it?

I have always been an event producer which I live as a unique way to offer people a good time when one has no artistic talent. It makes me travel, meet a lot of people and keep my eyes open to find new locations giving me a deep knowledge of the territory.

What are the best TV shows of all time?

One of the very few I I ever watched: Les Nuls, l’émission. A kind of French SNL on air for 2 years when I was 19/20. So smart and funny that my friends and I were going out after the show.

Who’s your hero and where in Milan would you take them out for a serious hang?

My father to the San Siro stadium for an Italy-France rugby game.

What’s the area/ spot in town you’ll never be caught dead in?

The bars and clubs in the wannabe poshy Corso Como and Largo la Foppa area (Hollywood, Tocqueville. Radetzky, and the likes)

What’s the most decadent / extreme dish you ever ate in Milan and where did you get it?

I have fortunately forgot this one but my advice would be to avoid the area between San Babila and Castello Sforzesco. Especially the Duomo area. Expensive traps for tourists.

Is there a hidden bar / hole in the wall in Milan that you particularly like?

Milan stiff offers some historical gentlemen' s club. Like a time-machine, they send you in the legendary 80's of the city. Some of them hosts parties at time. Porta d'Oro, Williams, Venus and Apophis if you're lucky.

What restaurant in Milan looks crap, but the food’s amazing?

Latteria Maffucci, via Maffucci.

Where can you get the best cocktail in Milan? Which one do you like?

It is not my favourite but THE cocktail to get in Milan is a Negroni sbagliato at the "Bar Basso", Via Plinio, where they invented it.

What’s the one place you think is overrated in Milan?

N'Ombra de Vin in Via San Marco to name one.

What’s the one place you think is underrated in Milan?

Via Sarpi and the Chinatown area. The perception is changing but it is still very much underrated for what it has to offer.

What are the Milan spots a first-time visitor can’t miss?

Duomo Church of course. And then walk the city: the beauty of Milan is hidden for its most part and surely not underground!

Tomorrow’s your last day in Milan. How do you spend it?

I ride the city for as long as possibile and then I gather from friends for the longest aperitivo ever and tour my favourite bars.

What’s your favorite vacation city in the world and why?

I tend to avoid cities when I go for a vacation. But please feel free to invite me to the capital of the world, NYC.

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Thomas Ronchetti