Milan, Italy
Manuel, 36
Social Media Marketing, Discovery Italy
see his Milan city guide

a bit about Manuel

What do you do and why do you do it?

I work as a Social Media Marketing Lead Executive in Discovery Italia. Social Media is exactly my cup of tea. I love communication in all its forms; I like analyzing new trends, transforming them into good weapons to use in my job.

What TV show is a must watch?

I’m a TV-series addict. Totally in love with Westworld, Fargo, the Leftovers and Game of Thrones of course, the Walking Dead, and something like other 47 series I watch in my best domestic evenings.

What’s the best karaoke song of all times?

I guess All By Myself (the Celine Dion version) and Batte Forte (Lollipop). Ok, I’m totally compromised 😛

Which movie have you watched more than 3 times?

The Goonies (about 100 times), Love Actually (70 times), Mommy b y Xavier Dolan (10 times).

Have you ever cried while reading a book? Which one?

Sorry, but no. But it’s not the book.. it’s me!

Are you a planned or a spontaneous shopper? What’s your go-to store in Milan?

I’m an OCD, but speaking about shopping, I’m quite spontaneous. My best purchases? At COS in Corso di Porta Venezia, Dictionary and Scout, both in Corso di Porta Ticinese.

What’s the one place in Milan that you’re sure only you truly appreciate?

There is a small winery in my district, called Hic in via Spallanzani. Nothing special but really special! I love the smile of the staff, the professionalism and the possibility you have to spend an hour relaxing with the perfect wine for that moment.

What’s your dream job?

I really dream to open a bakery in a small island, maybe in Brazil or Thailand, selling cakes or other Italians delights I’d cook.

What’s your favorite vacation city in the world and why?

I choose Trinidad, in Cuba. I’d stay entire days sitting on the street, enjoying the never ending music coming from small spaces and restaurants. But the best thing you’ll find in Trinidad are people’s eyes, their way of understanding life, their sense of sharing. Second city: London. Don’t know why, but in London I feel like home. Art, new trends, the Londonese lifestyle: everything is interesting. And if you have time, go to Sevilla in Spain, a little gem you will not leave.

Where do you go in Milan if you have two hours to kill?

A good walk at the Villa Reale Parc in via Palestro, forbidden if you are not accompanied by a child under 12 (try to evade the guard, if present), and the exhibition at PAC (Padiglione di Arte Contemporanea) just near the park. Alternatively, a walk along Naviglio Grande, especially on a Sunday, especially when you find the flea market or the flower market.

What’s the thing you LOVE to do in Milan but never actually do?

I would like to have more time to spend at the Scala, the Milanese Opera. There is magic inside it and it’s a pity not to enjoy it more.

Who’s your hero and where would you take them out for a bite or a drink in Milan?

I would say Batman and my mom. The first one is a real hero, with no super powers, no alien skills, just a man with a strong sense of commitment. My mom because she taught me two important things: respect and how to cook a perfect pasta. I would take them at Eppol, my favorite cocktail bar in Milan, in via Malpighi.

If you were given a choice, mayor of which neighborhood in Milan would you be?

I would be mayor of my neighborhood, Porta Venezia. In my opinion, one of the most powerful, vital and vibrant areas in Milan, with a myriad of ethnic restaurants.

What’s the place in Milan you’ll never be caught dead in?

There is a place in Corso Como and nearby that, in my opinion, doesn’t describe Milan in the best way, with a lifestyle that is just a draft of my city.

Where do you and your drinking buddies meet for a casual night out in Milan?

I would say “via Lecco”, heart of Porta Venezia, with 3 or 4 very casual cocktail bars, some good restaurants and lots of people. Alternatively: Colonne di San Lorenzo, with hundreds of young people on the street, beers, guitars, and the feeling you could be forever young.

Where would you go in Milan to celebrate the best news EVER!?

The best news deserves the best moments of the day, and my best moment is for sure breakfast time! I’ll choose Pavé in via Felice Casati, with a delicious proposal of cakes, croissants and salted dishes. My advice: try a cake called “Tonka”.

It’s a Saturday night and the mood is right – where do you go in Milan to party?

Party night means “pre party” and the “real party”. I’d begin with a couple of cocktails at the Botanical Club in via Pastrengo (Isola) or at Dry in via Solferino or again at Eppol in via Malpighi. Then: Plastic, in via Gargano. In Milan, Plastic is an institution, its the place where Andy Warhol and Madonna came to enjoy the night, where you can be whoever you want, the way you want.

It’s your last day in Milan – how do you spend your time?

I’ll go with my friends to Villa Necchi Campiglio, in via Mozart, between art and nature, architecture and peace. The building is a magnificent treasure of art and architecture in the centre of Milan, built by Piero Portaluppi between 1932 and 1935. If you have the possibility, before visiting the villa, watch “Io sono l’amore” by Luca Guadagnino, with the gorgeous Tilda Swinton: the movie is set in the villa and tells the story of Necchi family.

What’s the one place a first-time visitor in Milan can’t miss?

I will be very trivial, but a first-time visitor in Milan should go to 10 Corso Como, visiting the fashion store, the bookshop, the art gallery, the terrace. Then, a walk to Corso Garibaldi until via Mercato and on the left to via Fiori Chiari in the heart of Brera, where you can become completely absorbed in a bourgeois and bohemian atmosphere.

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Giulio Paletta