Moscow, Russia
Inna, 29
Fashion entrepreneur & producer
see her Moscow city guide

ask Inna about

vintage vegetarian fashion nightclubs underground breakfast and brunch boutiques

What do you do and why do you do it?

I am an entrepreneur and brand strategist for fashion start-ups, which basically means I help young brands and designers to choose the right way for successful development. Working with young creatives gives a lot of energy and inspiration!

What’s the worst job you’ve ever had and why was it so effing bad?

I worked in retail for a while when I was at uni, it was an okay experience but not really for me - hate to approach people while they shop when they are not really asking for it.

Were you born and raised in Moscow? If not, where did you grow up and what brought you to Moscow?

I was born and raised in Moscow

What’s your current hood in Moscow and what’s the best/worst thing about it?

I live in ZAO, Kuntsevo which is not the central area at all, but it still has everything you need nearby: all kind of shopping centers​, cinemas, restaurants, parks and even few spots for snowboarding and wakeboarding nearby!

What kind of music do you listen to and what kind of music do you absolutely HATE?

I love disco and old-school classics, but indie is also my kind of music. I absolutely hate trance and EDM​ music, sorry guys.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

it is weird but it's usually hip-hop and grime - mostly nothing about sweet love, don't wanna hear anything about relationships while I am broken-hearted.

Name the best TV shows of all time, and what makes them so good?

FRIENDS - it's been 20 years and it's still on point.

Name some spots in Moscow that are good for a Tinder date.

Severyane restaurant is the best for an intimate first date - it is dark, serves absolutely delicious food and creates that romantic vibe. Quite pricey though.

Which public figure would you want to see “roasted”? (every public figure is fair game).

James Franco

Who’s your hero and where in Moscow would you take them out for a serious hang?

Leandra (Medine) Cohen. I would take her for a wild night to Simachev bar.

Where do you buy those fabulous clothes of yours?

it's quite a mix: 35% mass market, 50% vintage, 15 % designers. I love brands presented at Urban Outfitters, some basics from Zara come across, most of my outwear is vintage and my bags, shoes are usually from designers.

What’s the area/ spot in town you’ll never be caught dead in?

I can't think of anything, I am quite open-minded about every possible place.

What’s the thing you LOVE to do in your city that you never get to do?

Chill at the park, catching the sun- this city has an unpredictable weather.

Where do you go in Moscow for a casual night out?

Denis Simachev Bar, Strelka Bar

Where would you go in Moscow to celebrate some freaking good news?

Denis Simachev Bar

What’s your choice of transportation in Moscow and why?

I drive a car, but it's only a good choice during autumn and winter seasons when the weather conditions are fine and the city isn't under construction. Traffic jams can be crazy.

What are the Moscow spots a first-time visitor can’t miss?

Try to buy a ticket for a ballet in Bolshoy theatre - both building and performances are impressive. Another suggestion is to walk through Moskvoretskaya Embankment and it's surroundings - it's pretty, especially during the summer.

What are the Moscow spots tourists should run from screaming?

I hate to be near Red Square because of an endless amount of people there, but can't deny that it is the must have to see while in Moscow.

Tomorrow’s your last day in Moscow. How do you spend it?

Probably I'll wonder through the city centre without any specific points to stop at, ending the day at Glenuill restaurant drinking Aperol Spritz.

What’s your favorite vacation city in the world and why?

London - I believe it's my second hometown and the best city in the world. After Moscow of course :)

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