New York, United States
Sarah, 28
Associate Director of Digital Engagement
see her New York city guide

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food markets meditation gluten free juice bar parks breakfast and brunch gym

a bit about Sarah

What do you do and why do you do it?

I'm an Associate Director of Digital Influence at Marina Maher Communications. In real people speak: I connect brands with the people seeking out the conversations the brands want to have and determine the most interesting/fun/informative way to have that conversation between them in the digital space. Every day is different, from meetings at Facebook to changing the birth control conversation on college campuses to launching a global Olympics sponsorship, it's often fast-paced and always immensely fun.

Were you born and raised in New York? If not, where did you grow up and what brought you to New York?

I'm a Philly girl, born and bred (and yes, it's so much more than cheesesteaks and soft pretzels!). I'd visit New York a lot as a kid and didn't get the hype. I swore I would never move to New York but was offered an amazing opportunity at my current agency. When I moved here, it took me awhile to find my niche, but once I did the city totally opened up. New York is so amazing because it offers something for everyone, no matter how crazy (I kid you not, there's a group that teaches light saber fighting weekly). It's a million micro communities that unite over the collective experience of living in this unique city.

What’s your current hood in New York and what’s the best/worst thing about it?

Murray Hill. The best part is that I live right by the water which is the perfect route for a long walk or watching the boats come in and out on the weekend. The worst part? Bros. So, so many bros.

What kind of music do you listen to and what kind of music do you absolutely HATE?

You'll frequently find me at music festivals, making playlists for my friends, and getting far too excited over New Music Friday. I even have a sound system in my apartment that's perfect for impromptu dance parties or off key shower singing. I love most music but current obsessions include Ellie Goulding, Kaleo, Betty Who, Drake, Astrid S, and Walk the Moon. The only thing you won't find on my playlists? Country. How many songs can someone write about going on a date with a girl in a pickup truck?!

You’re broken hearted - what tracks does your heartbreak playlist consist of?

Fempowerment anthems. Bring on the Beyoncé.

Name the best TV shows of all time, and what makes them so good?

My Linkedin profile literally says I'm notorious for loving shows bound to be cancelled after the first season. BUT, my all time favorite shows have one thing in common: totally zany main characters. Monk (R.I.P.), Fixer Upper, Big Bang Theory, and Keeping Up With The Kardashians (does that make me lose my Cool Cousin factor?).

Who’s your hero and where in New York would you take them out for a serious hang?

I love Michelle Obama and think she's a great role model for women everywhere. I'd take her to Shadowbox because in addition to kicking ass empowering women, I also feel like she'd rock it smashing the patriarchy on a boxing bag. Then we'd head to Pressed Juicery to talk about mobilizing the next generation of women to act over chocolate almond milk and green juice gummy bears.

What’s the area/ spot in town you’ll never be caught dead in?

Times Square. Literally the location of my nightmares.

What’s the thing you LOVE to do in your city that you never get to do?

Wander! New York is such an insanely walkable city and the vibe of an area can totally change within one or two blocks. I've found my best secret spots by just wandering.

Where do you go in New York for a casual night out?

I absolutely love Pioneers. Free popcorn. Life size Jenga and Connect Four. A Karoke night that rivals the best Korean bars. So fun!

Where would you go in New York to celebrate some freaking good news?

Hands down, Yerba Buena on the LES. It's Latin with a twist. They have crazy delicious avocado and watermelon fries, give out champagne for celebrations, and the people there are so nice and accommodating. Plus, sparkler candles. Who can beat that?

What’s your choice of transportation in New York and why?

Walking! You see so much more of the city that way and I'm always trying to get in more steps :-)

What are the New York spots a first-time visitor can’t miss?

The Union Square Farmers Market is a must see- for the food, the vendors, and the extremely diverse New Yorkers who frequent the market. Union Fare, has an out of this world birthday cake croissant that's worth the calories. Shopping in Soho, lunch at Bluestone Lane in the West Village, then a Central Park walk from the top to the bottom. The perfect end to an NYC day is a trip to Morganstern's Ice Cream. They often have themed weeks like Kanye Week (Bound 2 Sundae with Yeezy Boost Granola!) and their ash coconut flavor (which is black) not only makes for a good Instagram but is so delicious.

What are the New York spots tourists should run from screaming?

Times Square. Herald Square. Really any square.

What’s your favorite vacation city in the world and why?

Santa Barbara, California. There's incredible coastal hikes there, a beautiful farmers market with live music, dog-friendly beaches, and the nicest people I've ever met. I always say I have a New York state of mind and a California heart (secret hippie status) and Santa Barbara speaks to that hippie part of me. Anyone who knows me knows I'm sunset obsessed and the sunsets over the water and the mountains there is truly breathtaking. Plus Oprah lives there. And if it's one of Oprah's favorite things, can you really argue?

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