Sao Paulo, Brazil
Carla, 42
Strategic Planner, Ad Agency
see her Sao Paulo city guide

ask Carla about

Italian food fancy restaurants gourmet coffee scenic views

What do you do and why do you do it?

Strategic planner in advertising and psychoanalysis student. Passionate about understanding people's behaviors and desires - either conscious or not. ;-)

You’re broken hearted - what tracks does your heartbreak playlist consist of?

From classical music (have you ever listened to 'Air on G String - Suite No. 3, BWV 1068', from J. S. Bach, when terribly sad?) to old but gold heartbreak songs from the 80's like the ones from Phil Collins, Tina Turner or even Joe Cocker.

What are the best TV shows of all time?

Not much a TV person, but when a kid I loved seeing Golden Girls or Alf. Nowadays, I just can't escape GoT... totally in love with it!

Name some spots in Sao Paulo that are good for a Tinder date.

I would definitely to Sancho. Its low dimmed lights and unpretentious scenario can make people feel comfortable and laid back. For a truly sophisticated date, nothing better than tradition: head to Terraço Itália and feel like you're on top of the world and have a wonderful city view.

Who’s your hero and where in Sao Paulo would you take them out for a serious hang?

Not much into heroes but real people. And I would certainly take them to drink at 'Boca de Ouro' or 'Riviera' and to eat something in one of the amazing restaurants around Pinheiros or Higienópolis neighborhood.

Where do you buy those fabulous clothes of yours?

Style is not about prices at all, so I usually start looking at magazines like Renner. But there's always a special item you can acquire in one of the trendy shops around Vila Madalena neighborhood.

What’s the area/ spot in town you’ll never be caught dead in?

Some bars like São Cristovão or Tatu Bola just don't turn me on... too crowded, too noisy or maybe just not my style. Nevertheless, it may work for you!

What’s the thing you LOVE to do in your city that you never get to do?

I definitely should go dancing more often!

What’s the most decadent / extreme dish you ever ate in Sao Paulo and where did you get it?

Not decadent at all, but kinda weird: a hamburger where the breads are two giant 'pão de queijo', at Pibus Hamburguer.

Is there a hidden bar / hole in the wall in Sao Paulo that you particularly like?

Not hidden, but almost a hole in the wall as it is tiny, Boca de Ouro bar is one of my favorites.

What’s the most expensive restaurant / spa / hotel you’ve ever been to in Sao Paulo? How much did it cost and what did you get there?

You'll have to "take the scorpio out of the pocket" if you head to Figueira Rubayat, but you'll have an amazing meat. The price I can't tell as I've been invited, hahaha!

What restaurant in Sao Paulo looks crap, but the food’s amazing?

Acrópoles is an old gem downtown, and it is managed by a greek family with loads of history to tell.

Where can you get the best cocktail in Sao Paulo? Which one do you like?

SubAstor - barmen drinks, Frank - Negroni, Boca de Ouro - Boulevardier, Riviera - whisky sour or the one with our typical cachaça.

Where would you take your partner in Sao Paulo if you wanted to really pamper them?

Well, it always depend on the partner... but MoDi is an almost impeccable option to have an amazing lunch or dinner. Or even to have a delicious brunch at H&M.

Which snacks can you only get in your country, and which ones do you recommend?

Pão de queijo!!!!! And açaí! And BIS (a box of small chocolates with wafer)!!!! Drink Guaraná soda, as well as our incredibly range of natural juices.

What’s the one place you think is overrated in Sao Paulo?

Bar Dona Onça: expensive, always packed with a huge line and you can go around there to lovely places with similar food and better prices.

What’s the one place you think is underrated in Sao Paulo?

Al-Janiah: a bar from Palestinian immigrants. Although it's a very simple place, the food and music are amazing.

What are the Sao Paulo spots a first-time visitor can’t miss?

Paulista avenue on sunday, MASP museum for an amazing collection, São Bento's monastery for a moment of faith (even if it's faith in art and architecture), Pateo do Colégio building and café for some history (just as well as all the city center), Ibirapuera park to chill and get in touch with locals, Roosevelt square if you're into skaters, Pôr do sol square for a lovely sunset, JK Iguatemi and Cidade Jardim shoppings if you're into wealth shopping (if just the opposite, go to Bom Retiro or Brás neighborhoods).

Tomorrow’s your last day in Sao Paulo. How do you spend it?

With a lovely brunch at H&M, Jardim Café or King of the Fork. Then, I would go to MASP museum, walk around Paulista avenue, maybe go visiting the newly open Japan House. If hungry, a stop by one of the traditional Italian cantinas , probably at Roperto. Then, I would go for an extra mile downtown, wandering through the buildings. At dawn, I would probably look at some of Higienópolis buildings from the 60's and their amazing architecture before one last drink at Riviera and maybe a dinner right there or at Le Jazz Brasserie.

What’s your favorite vacation city in the world and why?

Viena took my heart because it's friendly, lighthearted and safe, but Berlin is a kaleidoscope quite similar to São Paulo: you can do whatever you want or be whomever you want, with a rare cultural mix. If not talking about big cities, the choice is clear: San Pedro de Atacama, a really special place in the world.

instagram profile


photos by

Bruno Figueiredo