Sao Paulo, Brazil
Fernanda, 33
Restaurant Owner
see her Sao Paulo city guide

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vegetarian cocktail bars breakfast and brunch fine dining café japanese food chef restaurant

a bit about Fernanda

What do you do and why do you do it?

I own a small-Brazilian-healthy-fast-food-restaurant. Before that I had a 6 year-career in multinational companies such as Procter & Gamble and Bayer Pharmaceuticals. Like many people from my generation, working in a multinational company was not enough anymore, so I quit and started my own business. I see purpose in what I do now: I offer a healthy-quick-cheap-fast-food and I'm finally fulfilled again!

What’s the worst job you’ve ever had and why was it so effing bad?

Luckily, I think I have never had a terrible job. But I got tired of the same discussions everyday when I worked in Multinational companies.

Were you born and raised in Sau Paulo? If not, where did you grow up and what brought you to Sau Paulo?

I grew up in Campinas - a 1 million inhabitant city that is just 1 hour by car from Sao Paulo. It's a big and interesting city, but not as huge as Sao Paulo. I moved to SP because my first job in 2010 was here. After that so many things have happened and I've never left this concrete jungle. Soon I fell in love with this metropole and a couple years ago I met the love of my life. Well, I don't see myself in any other Brazilian city now!

What’s your current hood in Sau Paulo and what’s the best/worst thing about it?

I live in between Pinheiros and Vila Madalena - the best hoods in Sao Paulo in my opinion. The nightlife is diverse, there are a lot of pubs, microbreweries and bars, also there are a lot of delicious Cafés and good hostels. There are free walking tours around and a lot of alternative spots to visit here. The access is pretty easy by bus and subways, so you actually don't need a car to enjoy the area!

What kind of music do you listen to and what kind of music do you absolutely HATE?

Two Door Cinema Club and Foster the People are my Indie favorites. I'm a fan of Pop music too: deep love for Michael Jackson, Tina Turner, Laura Pausini and Beyonce. Speaking of Brazilian music: I enjoy listening to Chico Buarque, Alceu Valença and lately I have been listening to a fantastic new singer called Liniker. A black and transexual singer who has been breaking tons of taboos, sexism and racism by his absolutely great voice, performance and lyrics.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

1) Somewhere only we know - Keane. 2) Come se non fosse stato mai amore - Laura Pausini.

Name the best TV shows of all time, and what makes them so good?

Hard to tell, especially because I'm a series addict. 1) Gilmore Girls - the most genuine and subtle feminist TV show. 2) The L Word - the most charming and the best taboo breaker. 3) Dexter - the best thriller TV show ever!

Name some spots in Sau Paulo that are good for a Tinder date.

"Spot" - fancy restaurant near Paulista Ave. (Gay friendly) / "Ritz" - cool restaurant in Jardins neighbourhood / "Chou" - intimate restaurant and delicious food

Which public figure would you want to see “roasted”? (every public figure is fair game).

Ellen de Generes

Who’s your hero and where in Sau Paulo would you take them out for a serious hang?

I can't think of a hero now, but I would definitely take her/him to "Isso é café" - a coffee place at Mirante 9 de Julho. For me it's a great place to see the city from the top while discussing life and polemic questions.

Where do you buy those fabulous clothes of yours?

I really like Luigi Bertolli, Sidewalk and Hering stores. Not too expensive, good quality.

What’s the area/ spot in town you’ll never be caught dead in?

In meat/barbecue restaurants definitely you'll never see me dead or alive.

What’s the thing you LOVE to do in your city that you never get to do?

I love to visit new parks, hangout there and have a beer. But it seems that I never have time to do this.

Where do you go in Sau Paulo for a casual night out?

Galeria 540 - cool place with a sandwich food truck inside and great options for artisanal beers.

Where would you go in Sau Paulo to celebrate some freaking good news?

High Line - nice rooftop with a variety of Gin & Tonics. The entrance welcomes you with a huge Beatles Graffiti wall.

What’s your choice of transportation in Sau Paulo and why?

Subway definitely. By subway you can reach to almost every hot spot in Sao Paulo. This is a very very large city, so you'll spend too much money if you rent a car. Parking, gas and traffic are terrible and expensive. If you really need a car, download the Apps: 99Taxis (choose the option: 99POP) or Cabify (both are cheaper than Uber!)

What are the Sau Paulo spots a first-time visitor can’t miss?

"Praça do Por do Sol" = The Sunset Square.

What are the Sau Paulo spots tourists should run from screaming?

Don't go to the favelas, not even for a quick walk!

Tomorrow’s your last day in Sau Paulo. How do you spend it?

"Terraço do shopping Light" = Rooftop at Shopping Light Mall.

What’s your favorite vacation city in the world and why?

My favorite place in the world is not a city, it's a country: Costa Rica. More specifically the North Pacific Coast. For me, it's the best place to relax, to chill, to meet warm and nice people, to enjoy life, to try new adventures and to get in touch with the nature.

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photos by

Giulio Paletta