Sao Paulo, Brazil
Juliano, 39
Business Manager & Tech Geek
see his Sao Paulo city guide

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burgers café cocktail bars brazilian restaurant parks bycling architecture

What do you do and why do you do it?

I work with business partnerships at IBM in Brazil focused on Marketing tools to improve customer relationship. I'm a geek and I love to work with technology and discuss how this can improve business or people's life. We're always discussing how our clients interact with their customers and (as a customer) I know this relationship in general still has much to be improved and more personalised... technology can help create a real conversation between brands and people.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

This can be a looong playlist but will include for sure: Love on the Brain - Rihanna (the drums and her voice on this music is superb, isn't it?); Photograph - Ed Sheeran (love this and he wasn't even so pop yet); Someone Like You - Adele because she is the heartbreak queen!; Stay With Me - Sam Smith and I could never forget the band I follow since my early teens... With or Without You (U2)!

What are the best TV shows of all time?

Well I'm more into Netflix series like Stranger Things <3, House of Cards and Black Mirror... but I always stop in front TV to see (even old episodes of) Big Bang Theory, Simpsons and Modern Family.

Name some spots in Sao Paulo that are good for a Tinder date.

I would say "Pé no Parque" for those who are sporty or "Z Deli" (burger) for a long chat while waiting for a table. And "Ovo e Uva" for a great glass of wine and more romantic conversation.

Who’s your hero and where in Sao Paulo would you take them out for a serious hang?

My mom... and she always loved bars with good drinks (caipirinha is her favourite)!

Where do you buy those fabulous clothes of yours?

I prefere local unbranded stores but my wardrobe is also full of Zara, GAP, Uniqlo, Urban Outfitters...

What’s the area/ spot in town you’ll never be caught dead in?

In any soccer sports bar!

What’s the thing you LOVE to do in your city that you never get to do?

Ride my bike at night.

What’s the most decadent / extreme dish you ever ate in Sao Paulo and where did you get it?

Snacks in some downtown decadent bar (there are many!).

Is there a hidden bar / hole in the wall in Sao Paulo that you particularly like?

There is a bar called Paramount that serves delicious drinks at very affordable prices... it's very simple place but worth trying any delicious drink.

What’s the most expensive restaurant / spa / hotel you’ve ever been to in Sao Paulo? How much did it cost and what did you get there?

It's not a thing I really care of :)

What restaurant in Sao Paulo looks crap, but the food’s amazing?

The original Rinconcito Peruano at one of the ugliest streets in downtown serves delicious Peruvian food!

Where can you get the best cocktail in Sao Paulo? Which one do you like?

Pirajá, Ritz and Riviera all have great cocktails. Also Skye Bar you can get delicious cocktails and a wonderful view of city skyline! In any of them, try the original 'caipirinha' with 'cachaça' (sugar cane alcohol).

Which snacks can you only get in your country, and which ones do you recommend?

Definitely 'coxinha', that is a chopped chicken meat, covered in dough. Ah... and a fried pastry called 'pastel' stuffed with many options of meat or cheese.

What’s the one place you think is overrated in Sao Paulo?

Unfortunately in Sao Paulo many things are overrated but I would name Paris 6 as the most expensive for a basic dish surrounded by tourists.

What are the Sao Paulo spots a first-time visitor can’t miss?

Park for a coffee at Mirante 9 de Julho, visit Japanese stores at Liberdade, pick a restaurante for dinner in Rua dos Pinheiros or walk by Ibirapuera park in the evening.

Tomorrow’s your last day in Sao Paulo. How do you spend it?

Ride a bike to Ibirapuera park and then park for a lunch at Pé No Parque.

What’s your favorite vacation city in the world and why?

I just LOVE San Francisco diversity of people, food and business.

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Bruno Figueiredo