Sao Paulo, Brazil
Tarse, 30
Brand Strategist
see her Sao Paulo city guide

ask Tarse about

café cocktail bars brazilian restaurant pizza spanish food italian food wine bar museums food markets cycling

What do you do and why do you do it?

I'm a brand strategist in a ad agency, but in fact I graduated in Business Administration and my creativity guided me here. But life is too short to do one thing, and I'm so crazy about documentaries, audiovisual, photography, art, plants, urban culture, traveling. All of this inspires me to do more, be more and want more.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

It depends. When I was younger, my parents used to listen a lot to an album of the Royal Philharmonic Orchestra playing Pink Floyd. It's beautiful but sad as hell, and now I listen when I'm sad and I want to continue to enjoy the sadness hahaha. But if I want to be well soon, I put artists who remind me the amazing brazilian summer, like Novos Baianos, Alceu Valença, Caetano Veloso, Chico Buarque, Maria Rita, Los Hermanos.

What are the best TV shows of all time?

How I Met Your Mother, just because it's so cute, funny and real.

Name some spots in Sao Paulo that are good for a Tinder date.

I always prefer a really cool place than a romantic something, haha! Like: Sancho Bar y Tapas (intimist and cool place to drink sangria and eat some tapas), Guarita Bar (amazing drinks and "bolovos" you have to prove it!).

Who’s your hero and where in Sao Paulo would you take them out for a serious hang?

My dad is my hero, and he loves food from northeastern Brazil, like "carne seca", "feijoada"... so the best place for us is Consulado da Bahia (Pinheiros) or Zé Leite (a huge restaurant on the east side of town).

Where do you buy those fabulous clothes of yours?

There is nothing so fabulous about my clothes hahahaha I'm always wearing something basic with high heels (to pretend i'm caring about my look ahah), and all my stuff comes from brazilian fast fashions (C&A, Renner) and Forever 21.

What’s the area/ spot in town you’ll never be caught dead in?

Any bar at Vila Olimpia, a neighborhood very cheeky with many corporate people.

What’s the thing you LOVE to do in your city that you never get to do?

There are so many new coffees in town, but I'm always busy and rarely have time to take me to these cafes.

What’s the most decadent / extreme dish you ever ate in Sao Paulo and where did you get it?

Please, just search on Google Images: "Pizzaria Bate Papo" (it's not in the city, but is still in SP state hahaha)

Is there a hidden bar / hole in the wall in Sao Paulo that you particularly like?

Yeah! Paramount is a very small bar in Rua dos Pinheiros, where you can find really good drinks a fair price. Local tip: arrive early! (18h its a good time because the place is always so crowded)

What’s the most expensive restaurant / spa / hotel you’ve ever been to in Sao Paulo? How much did it cost and what did you get there?

I'm not a big fan of very expensive things, but every time I go out with friends and decide to drink and eat very well, the bill is kind of scary haha! Good places to do it: Bar da Dona Onça, Riviera, Cozinha 212.

Where can you get the best cocktail in Sao Paulo? Which one do you like?

I'm crazy about MARGARITAS! And for me, the best in the city is at Ramona, a cool restaurant in downtown. But if you are more a BLOODY MARY person, you should try the one at Pitico, an open space with good drinks, good lebanese food and good people. I'm not a CAIPIRINHA person, but in two moments I definitely choose Caipirinhas: at any beach (of course!) and when i'm eating feijoada (best brazilian food ever).

Where would you take your partner in Sao Paulo if you wanted to really pamper them?

Lellis Trattoria. In fact, there are many other more impressive restaurants in São Paulo, Lellis is noisy and crowded, but for me, a person who loves Italian food and places with history, it is the most comfortable place to eat the most delicious food in the world.

Which snacks can you only get in your country, and which ones do you recommend?

Coxinha, definitely. But you also have to try açaí. And guaraná soda. And tapioca.

What’s the one place you think is overrated in Sao Paulo?

Paris 6, an expensive and crowded restaurant that completely does not deserve your time.

What’s the one place you think is underrated in Sao Paulo?

Riconcito Peruano, for me, it has the best ceviche in town.

What are the Sao Paulo spots a first-time visitor can’t miss?

So cliche, but at least, people have to enjoy Avenida Paulista at sundays! Is when the most important avenue of the city is closed for cars and open for life! People can have 3km in a really cool spot in the city of free space to enjoy... music, sports, art, interventions, democracy.

Tomorrow’s your last day in Sao Paulo. How do you spend it?

With family and friends, definitely. No matter the place, if I could never came back, it would be the worst thing in the world for me. São Paulo is where my heart is <3

What’s your favorite vacation city in the world and why?

Itacaré, a small beach village in Bahia. As a really eletric person, sometimes I just need to find some peace and feel the sea, the salt, the sand... So, if you have more time in Brazil, i strongly recommend you to spend few days (or many days!) in Itacaré.

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photos by

Giulio Palleta