Sao Paulo, Brazil
Thum, 35
Creative Strategist & Photographer
see his Sao Paulo city guide

ask Thum about

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What do you do and why do you do it?

I'm a freelance photographer, copywriter, producer and creative strategist who loves to work with music and brands with purpose. I Think that we can lead brands to act on the solution of social problems, because they have the scale, reach, resources and human capital needed to effect massive change. They can do things that no one else – in some cases, not even national governments – can do. They have the potential to be the world's most powerful forces for good.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

The complete album "The First Days of Spring" from Noah and the Whale (

What are the best TV shows of all time?

That's a tricky question. I like a bunch of TV shows. Older ones like Fresh Prince of Bel Air and newer ones like Westworld, Game of Thrones, Breaking Bad, House of Cards, Newsroom, Utopia, Dirky Gently etc

Name some spots in Sao Paulo that are good for a Tinder date.

Guilhotina Bar, Boca de Ouro, Apothek Cocktails & Co.

Where do you buy those fabulous clothes of yours?

I buy a lot of stuff on Internet, but I try to buy clothes from local brands as well, like, Cemfreio, anotherplace and T-Shirt Factory, just to name a few.

Is there a hidden bar / hole in the wall in Sao Paulo that you particularly like?

Copo a Copo Bar. It's a 24/7 bar in Pinheiros, quite near my place.

What’s the most expensive restaurant / spa / hotel you’ve ever been to in Sao Paulo? How much did it cost and what did you get there?

I went to Mani (, an expensive restaurant here in São Paulo. I order Ox cheek with mashed taioba and marrow. It cost almost one hundred Reais and it was INCREDIBLE <3

Where can you get the best cocktail in Sao Paulo? Which one do you like?

Boteco Paramount, Guilhotina Bar or Apothek Cocktails & Co. I'm a Moscou Mule (or Vodka Sauer) enthusiastic, but sometimes I just ask the barman to make anything that he/she's on the mood for.

Which snacks can you only get in your country, and which ones do you recommend?

Bolovo is a meat ball with an egg inside and it's delicious. You must try one at Bar Boca de Ouro or Guilhotina Bar

Tomorrow’s your last day in Sao Paulo. How do you spend it?

I must say partying hard ahahhaha

What’s your favorite vacation city in the world and why?

I love Brasília because I was born and live there for 18 years. But I must say that my favorite vacation city in the world is NYC. That's because even if you visit NYC every year, you can visit and see things you never did before. And that's amazing.

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