Seoul, South Korea
Alicia, 36
Fashion merchandiser, cooking class guide
see her Seoul city guide

ask Alicia about

bakery desserts café yoga spas shoes fashion

You’re broken hearted - what tracks does your heartbreak playlist consist of?

I like Adele's voice, and 'Someone Like You' is the best song ever.

What are the best TV shows of all time?

Every Sunday morning, I tune in to "TV show surprise", it's a short, mysterious story.

Name some spots in Seoul that are good for a Tinder date.

Itaewon is a hot place with lots of very attractive shops and restaurants.

Where do you buy those fabulous clothes of yours?

At the Express bus terminal, it is the biggest shopping mall in Seoul. There is a department store and also so many clothing shops in thebasement.

What’s the area/ spot in town you’ll never be caught dead in?

Dongdaemun market.

Is there a hidden bar / hole in the wall in Seoul that you particularly like?

I recommend the Four Seasons hotel bar. You might think “why is the Four Seasons bar hidden? I guess it’s well known and popular already”. But it’s literally a ‘hidden bar’, complete with a hard to find entrance door. If you finally find the door, you will feel like Alice in Wonderland. The atmosphere is absolutely excellent and the cocktails are very nice as well.

What’s the most expensive restaurant / spa / hotel you’ve ever been to in Seoul? How much did it cost and what did you get there?

I would stay at Park Hyatt because I love its minimalist interior design. Now, to all the first timers to Seoul, I would say that this is the right base for you to explore the city. It is close (walkable distance) to all major tourist attractions. The Four Seasons also capitalizes on technology to serve its guests. Just use the iPad to request extra toiletries, in-room dining etc. I love the shower room...with just a press of a button, you'll enjoy the best rain shower.

What restaurant in Seoul looks crap, but the food’s amazing?

Instant tteokpoki tastes good, even though it looks crap!

Where can you get the best cocktail in Seoul? Which one do you like?

'White-bear' in Apgujeong place, here you can drink Korean traditional cocktails.

Which snacks can you only get in your country, and which ones do you recommend?

I want to recommend you to try Ho-tteok which is really delicious and sweet.

What’s the one place you think is overrated in Seoul?

Gangnam station avenue

What’s the one place you think is underrated in Seoul?

Namsung local market.

What are the Seoul spots a first-time visitor can’t miss?

Gyeongbokgung Palace and Insa-dong.

What’s your favorite vacation city in the world and why?

Jeju island is my favorite vacation city. Jeju is really clean and pure. It takes 1-hour by airplane from Seoul.

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photos by

Jiseok Lim