Seoul, South Korea
Brice, 33
Branding aficionado & outdoor enthusiast
see his Seoul city guide

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asian food japanese food museums vegetarian café burgers salads

Do’s and don’ts in Seoul (Ex: Tipping: yes/no, touching strangers: yes/no, safety tips etc.):

Tipping is not practiced in Seoul.

What are the Seoul spots a first-time visitor can’t miss?

Gyeongbokgung Palace

Which Seoul shops do you hit up when you’re itching for something new?


Drunk and hungry - where do you go in Seoul?

I will eat a nice Korean spicy soup. You can get it at any local restaurant

It's freeeeezing out - what should a visitor do?

Korean War Memorial

Where do you take your guest when you want to impress?


You’ve been working hard and wanna treat yourself to something nice in Seoul - what do you do?

Craft beers at Magpie

Your go-to brunch spots:

March Rabbit

Your perfect night out in Seoul includes:

Drinking craft beers at Magpie

Which local creators do you admire?


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photos by

Jisoek Lim