Stockholm, Sweden
Eleonore, 36
Global Marketing Director and local vibration hunter
see her Stockholm city guide

a bit about Eleonore

What are you working on these days?

I’m Head of Global Marketing at GANT – so there’s a lot of stuff going on there, I also try to find the time to write a novel and a children’s book – as of now I write one page every other month – way too slow.

What drives you mad these days?

That the school system is so outdated. Kids should also learn how to handle emotions, relationships, values, collaborations; LIFE. I believe this would affect everything in society in a positive way.

What makes you happy?

Tuscany wines, late restaurant dinners, quantum physics, dancing meditation and snowboarding.

When was the last time you cried?

This morning when I saw a clip of this young little boy crying about how cruel we are to nature and the animals and that we have to be more gentle. He was so devastated and promised to try to help out when he grows up…

What’s your latest musical obsession?

Half Moon Run, Iamamiwhoami, Broods, Blood Orange, Justin Bieber, M83, – my favorites are in here: https://open.spotify.com/user/elle612/playlist/7xlGzPQYEIoYgBsxmKrHy3

What was the last movie you watched? Was it any good?

The Jungle Book 3D, hung over in New York, it was perfect for the occasion.

When it’s time for a new wardrobe, where do you go?

GANT Rugger, Rodebjer and Acne to name a few Swedish brands, I also like LA based Reformation – they are revolutionary to the industry with their take on eco and sustainability- totally transparent communication.

What’s your go-to café in Stockholm?

Mellqvist at Rörstrandsgatan – always a nice vibe. SOA trivia is that Jax Tellers Swedish look a like works here.

What’s your favorite street or neighborhood to wander through?

Norrmälarstrand out to Smedsuddsbadet on Kungsholmen, or Humlegården and Strandvägen on Östermalm or Monteliusvägen and Långholmen at Södermalm.

What’s the thing you LOVE to do in Stockholm but never actually do?

During summer; Visit the archipelago – just jump on a boat and it’s the most amazing scenery. Several of the islands have great restaurants as well. During winter; visit the small ski-slope called Hammarbybacken that’s located 10 min from the city center.

Who’s your hero (dead or alive) and where would you take them to show them a good time?

Nicola Tesla (inventor), and I would take him to Skansen at Djurgården. Such a unique place with wild animals and lovely gardens as well as 16th century buildings where people role play events from different centuries. No lack of conversation starters here so to speak :-). I would love to hear Tesla’s thought on the future based on what we know today.

If it’s been raining outside for days and you’re sick of staying in – where would you go?

Centralbadet SPA at Drottninggatan or Fjärilshuset på Haga (orangerie full of butterflies) or NK for shopping. Sturehof is a nice restaurant to eat and/or drink in when it’s raining outside – located in a nice little mall so you can wonder around a bit. The Östermalmshallen or Hötorgshallen farmers markets are also very nice, you can eat by the suppliers stands and spend hours talking about and trying out food.

What’s that place in Stockholm you feel like only you know about?

Pontonjärsparken at Kungsholmen – I recently just found it – if you go there in May it’s the most unbelievable scenery of lilac blossoms. Also Upplandsgatan with it’s stores and restaurants, feels like there’s mostly people who live nearby who knows about it. The Frankfurt Café at Kungsholmen is a hidden gem if you like good breakfast.

If tomorrow was your last day in Stockholm before you left for good, how and where would you spend it?

During day time I would probably go to Bergianska Gardens with my mom and really inject the Swedish nature to my veins. At night I would walk along the water to Restaurant Riche and have a long lovely and loud dinner there with my friends.

Given the choice, mayor of which neighborhood would you be?

Östermalm and Djurgården – it’s lovely but a bit stiff and stereotype as it is now.

What’s the spot in Stockholm you wouldn’t be caught dead in?

Hospitals 😉

You’ve just received the best news ever. Where would you go to celebrate and with whom?

Me and my friend Petra have this bar-hopping thing, where we meet up different friends at different places. The optimal night would start with cava at Folkbaren (best spot for cheap good cava) – then walk along Old Town, over the bridges to Lydmar Hotel. Here we meet up with our friend Gustav. Then we walk to Riche where a bunch of friends, led by our super happy friend Martin, already are having dinner and we join them for one course, then we take a stroll up to Nybrogatan 58 to have a second course – then Bouquerian for one drink – then Bernies cocktail bar – and if we are not tired yet we end up at Gubbrummet, Spy Bar dancing.

What’s the thing you love doing that isn’t work, relationship or family related?

Late night dinners with good wine and then spontaneously end up dancing somewhere – or the total opposite – sit at home on the balcony with a Quantum Physics Hocuspocus book. I also love to travel, and once there I want to do the exact same things as stated above.

When you feel like a night out, what’s your go-to place and why?

Riche, and it’s been Riche since I started going out. It’s great vibe if you want to have dinner or just go to the bar. Beautifully decorated and lovely personnel. They really honor their culture and has kept the place hip for such a long time, this also makes the crowd very mixed in age which I love.

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