Stockholm, Sweden
Georgia, 37
Global Experiences Manager, Absolut Vodka
see her Stockholm city guide

a bit about Georgia

What do you do and why do you do it?

I manage global experiences for Absolut Vodka. Which means I curate and design moments for people to experience the brand and (hopefully) be inspired and become advocates. Everyday is something different, from being a creative, to dealing with commercial business deals, sponsorships and bartenders - I'm constantly inspired by the world i'm in plus I've been an Absolut lover my entire life!

What’s the worst job you’ve ever had and why was it so effing bad?

I was moving from one city to another "in between jobs" and had to temp in the IT department of a health insurance office... No talking, no external internet, this was pre-facebook - all i did was log problems in and out... I DIED INSIDE.

Were you born and raised in Stockholm? If not, where did you grow up and what brought you to Stockholm?

No i'm actually an Australian. I was born and raised in Perth Australia. I've been working for Absolut for 10 years and over those years i've been moved from beach side Sydney to our London office where I lived in Dalston for just under 2 years. Then in very beginning of 2014 i moved to our head office based in Stockholm.

What’s your current hood in Stockholm and what’s the best/worst thing about it?

Hornstull is my hood and its the bomb! I live on the same street as the best bar in Scandinavia, I'm 5 minute walk to the closest beach (Swedish beach mind you its no Bondi), there are Sunday food markets every week just down the road and its just enough on the outerside of the city to not be too busy. Its a 10 minute bike ride into the city, or a 7min train ride. The worst thing is there is no really great place for breakfast - Sweden's version of breakfast is cold cuts and cheese - I miss a good Avocado and eggs on toast within walking distance.

What kind of music do you listen to and what kind of music do you absolutely HATE?

I listen to a lot of different styles, from rock to folk, indie and pop. I'm an electronic music lover (however not EDM) and really into techno (there's a great underground scene really forming in Stockholm right now) but i can't stand Dub Step its like someone is just making really painful noise in my ears.

You’re broken hearted - what tracks does your heartbreak playlist consist of?

God... when i was younger it was Leonardos Bride (gulp). Nowadays maybe Sebastien Tellier La Ritournelle or similar to get into a zone/trance and feel the sadness!

Name the best TV shows of all time, and what makes them so good?

Sopranos - how can you not think so, the cast, the setting - the way it just, ended.... Best TV show of all time for sure! More recently - Breaking Bad, i was reluctant to watch it as the first few episodes made me cringe but wow... what incredible writing.

Name some spots in Stockholm that are good for a Tinder date.

Boqueria - its loud and always a fun vibe so if the date is not really stimulating you can be stimulated elsewhere. Greasy Spoon for brunch as its small and cosy. Six hotel bar for something a little more sexy and Folkbaren for a relaxed vibe. Stockhom is small though so don't be suprised if you run into someone your date knows!

Which public figure would you want to see “roasted”? (every public figure is fair game).

Trump - although i think thats already happening.... And any leaders of the Alt Right around the world. The rise of Neo Nazi and Alt Right behaviour at the moment is terrifying. Being an Aussie its not something i've had that much exposure to, the deep set nature of hatred of so many people is in not comprehendible.

Who’s your hero and where in Stockholm would you take them out for a serious hang?

My hero is a friend at home called Gabi, she's been through a lot and has come out on top against all odds and has become such a source of inspiration. I'd take her on a boat out into the archipelago for a day in the sun and water. Then i'd make sure we have a long long late dinner over loads of wine at Volt, my favourite dining experience in the city.

Where do you buy those fabulous clothes of yours?

In Stockholm i usually hit up stores like Grandpa or A Place, Hope, And Other Stories. Sweden has incredible fashion but it is quite homogenous so if you're looking for something out there you have to dig deep! There are great hubs of boutiques in Slussen on Götgatan, we have all the major designers in NK - Sweden's version of Harrods. WOS on Hornsgatan is my favourite shop to buy accessories from - jewellery, hats, bags, sunglasses - If anyone ever buys me anything from this store i always love it!

What’s the area/ spot in town you’ll never be caught dead in?

To be honest Stockholm is such a small city that you tend to be everywhere. I don't end up in the suburbs much, but thats more from the lack of need than the not wanting to be caught there.

What’s the thing you LOVE to do in your city that you never get to do?

Take my book and a blanket and ride to a place called Rosendals - its this beautiful garden filled with apple trees and in the spring/summer its the perfect place to take your book and read until the darkness hits.

Where do you go in Stockholm for a casual night out?

Ai Ramen for food - Ramen has become trending in Stockholm (finally) and Ai Ramen is the best one we have. I love to grab a pint of Guinness at a pub call the Halfway Inn, it reminds me of living in London. Catina Real is great laid back Mexican vibe - especially in summer when you're sitting outside. Paradiso is a cool neighbourhood bar specialising in Rum which i'm always happy in and Supper Gården is a great place for a glass of Rose once that temperature gets a little warmer!

Where would you go in Stockholm to celebrate some freaking good news?

Sturehof, an old iconic restaurant right in the heart of Stockholms major nightlife area. Their kitchen is open till late and they do the most ostentatious seafood platter i've ever eaten... Worth every cent if you're celebrating good news! Then to Linje Tio - the best cocktail bar in Scandinavia - especially if they're having one of their Black Out parties - cocktails, hiphop, dancing on the bar - its one of the best places with the most diverse crowd you'll find in Stockholm plus I happen to live on the same street so that helps the journey home!

What’s your choice of transportation in Stockholm and why?

I bike and walk as much as humanly possible even in the snow - the city is quite small, so sometimes taking the train takes longer than riding. When it comes to having a car its a very dense city so parking is not an option but with the ease of getting around i don't really need one anyway.

What are the Stockholm spots a first-time visitor can’t miss?

If you're into history - the Vassa Museum - its dedicated to a ship that capsized and sank in Stockholm 1628 but was brought up to the surface 333 years later. Get on a boat and head out to the archipelago for the night - there are 32,000 islands to chose from. Try and visit in summer, when the sun doesn't set and there's a very special feeling in the air. If you wanna party like a local - head to Tradgården in the summer months there's always great DJ's and day sessions. Fotographiska - is a gallery dedicated to photography and never disappoints. Try eating Toast Skagen and get your fix of real Swedish meatballs, they're worth the trip

What are the Stockholm spots tourists should run from screaming?

To be honest there aren't that many, Stockholm is a pretty small city - if you've come this far north as a tourist then you're not going to experience the crazy lines to see things like you would in other cities. My main advice - don't use taxi's that don't have "Taxi Stockholm" written on them - they are unregulated and will charge you 3 times as much (its a weird thing here). Sweden is expensive so be prepared for the price hike in food and drinks. You can't buy cold alcohol from the off license so be prepared if you're off to a picnic in the park to take it home the night before to chill!

Tomorrow’s your last day in Stockholm. How do you spend it?

Get up early and go for a walk/run around the entire city. Then meet up with friends and take a boat out to the archipelago and spend the day swimming and eating and drinking in the sun which never sets. We'd come home for a final dinner at my local and dance the night away with those closest to me.

What’s your favorite vacation city in the world and why?

My work is so hectic that a vacation for me is normally next to a beach with not much to do.. however its hard to chose one - NYC never fails me, the feeling, the food the friends. There's such a buzz in that city that always has me smiling. Barcelona, a city I don't spend enough time in - the late nights, getting lost in the gothic quarter, the food, the culture and architecture - plus it has a beach! Lastly Rome - there is something so incredible about Italy, its like the country just speaks to me , the architecture and history in Rome is unbeatable, the gesticulation of the Romanistas, the wine, the pasta, the music... its magic!

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