Tel-Aviv, Israel
Aviram, 29
Skater & Ad Man
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a bit about Aviram

What are you working on these days?

I recently became a freelancer in the production and marketing field which led to many cooperative opportunities and new connections with a lot of interesting people. At the moment I’m working on producing an even for a new fashion brand and running the marketing for a skating brand.

What drives you mad these days?

Honestly, I try to stay away from dealing with bad things. There’s so much good in life, who has time to deal with it?

What makes you happy?

Seeing a project you’ve worked on and had all your heart put into it stepping out to the light. It’s the greatest joy. It can be a new video, an event, a campaign or even a new trick you pull on the skateboard. Nothing makes me happier than setting a goal and reach it.

When was the last time you cried?

I’ve lost my dog recently. It happened when I was on tour skating around Europe. When I returned home I found out they had to put her down.

What’s your latest musical obsession?

Funky shit. Anything that makes the body dance from the inside.

What was the last movie you watched and was it any good?

I’ve been to a screening of We Lost It, a skateboarding film by Dolores Magazine, which documented the local community’s leading skaters for several years. It was a crazy experience!

When it’s time for a new wardrobe, where do you go?

Lucky for me I have sponsors which take care of everything to do with clothing and shoes, so I don’t find myself going on shopping sprees. If I’d have to chose I’d go to Boarderline Skate Shop on Shenkin st., they have everything which is style. I’ll also use this opportunity to thank Vans, Volcom and Boarderline.

What’s your go-to café in Tel Aviv – to meet a friend or use as your base for all your meetings?

I’m not really a cafés kind of guy but I’d go for any of the cafés on the city’s boulevards, in the open air.

What’s your favorite street or neighborhood to wander through in Tel Aviv?

As a skater I find myself quite often wandering the streets of Tel Aviv. In my eyes, the alleyways is where the magic happens. The Yemenite Quarter, Neve Tzedek, Florentin and the city’s south. Where you can get lost in the alleys, the walls are full of art and everything is intriguing.

What’s the thing you LOVE to do in Tel Aviv but never actually do?

Going to the beach first thing in the morning! I live really close to the beach but almost never bring myself to go in the early hours of the morning. I’d be more than happy to start every morning with a coffee on the beach.

Who’s your hero (dead or alive) and where would you take them to show them a good time?

Jimi Hendrix is one of the people who charmed me the most. It could have been an awesome experience to take him to eat one of the pita breads at Hamiznon, drink a few Arak shots and celebrate.

What would make a perfect day in the sun for you?

A day mixing nature, skateboards and good friends. It can be a dip in the sea and then a session at Golda Park. Otherwise, venturing outside of the city with friends on an adventure is something I do often.

If it’s been raining outside for days and you’re sick of staying at home – where would you go?

I’d go for a beer and catch a good concert. There are many good musicians here and the city always has something to offer.

What’s that place in Tel Aviv that you feel like only you know about? Where’s your secret spot and what make it special for you?

The D.I.Y skatepark in Tel Aviv. There’s an abandoned building in the city that with time, turned to be a skatepark entirely built by local skaters. Beer, good music and a skateboard always do the job. It’s a very special spot for me because it’s a place that’s ours alone and we nurture it with love.

If tomorrow was your last day in Tel Aviv before you left for good, how and where would you spend it?

I’d start the morning with hummus at Kalboni in HaCarmel market, walk down for a quick visit in the beach and then take a stroll through the streets with my skateboard. I’ll recharge with a coffee and a good sunset on my roof and in the evening go for a drink with my homies.

Given the choice, mayor of which neighborhood would you be?

HaYarden street represent! I really love my neighborhood, it’s close to everything and full of good neighbors.

What’s the place in Tel Aviv (or places) you’ll never be caught dead in?

Kikar HaMedina (HaMedina square).

You’ve just got the best news ever. Where would you go to celebrate and with whom?

I’d take all my friends for a good meal and heavy drinking at Hostel 51.

What’s the thing you love doing that isn’t work, relationship or family related?

My biggest love (the skateboard) turned out, with time, to part of my job, but other than that I really enjoy playing the drums, jamming with friends and walk around in the nature.

When you feel like going on a night out, what’s the first place that you usually consider going to and why?

It’s alway fun at Buxa, Kuli Alma and Pasáž and anywhere that hosts concerts and exhibitions.

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