Tel-Aviv, Israel
Eli, 44
Creative Manager
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a bit about Eli

What are you working on now?

At my studio we are currently working on a couple of exciting projects: one is a rebranding process of a group of three international brands, and the other is a concept press event for a leading financial company.

What drives you mad these days?

This will probably be politics related. The disconnection between the people and the government, and the strong feeling of violence in the Israeli atmosphere.

What are the things that make you happy?

My love, my friends and meeting new interesting ones.

When was the last time you cried?

Just last weekend, when I had to say goodbye to my beloved, beautiful, 11 years old cat – Alexandra.

What’s currently playing on repeat in your earphones?

I was revisiting the amazing George Michael’s live album “Symphonica”, Still one of the most thrilling voices, and the Israeli trio “A-wa” debut album “HABIB GALBI” with their amazing modern Yemenite interpretations.

What was the last movie you went to?

What was the last movie you went to? I was taking care of my nephews, and took them to watch “Pixels”. Even though I really dislike Adam Sandler, the movie is really good entertainment, holding some of the best Video games memories.

When it’s time for a new wardrobe, where do you go?

When it’s time for a new wardrobe, where do you go? The daily stuff I’ll usually buy from Zara or H&M, but my more unique wardrobe is usually bought abroad in local designer stores.

What’s your go-to café in Tel Aviv?

The closest to my house – the Tachtit, a relaxed and home like cafe. My more business type meetings i like to have at the Rothschild hotel lobby cafe.

Where’s your favourite street or neighbourhood to wander through in Tel Aviv?

Where’s your favourite street or neighbourhood to wander through in Tel Aviv? The way from my home to my office passes by the Levinsky Market area, a spices and deli market that is always interesting to wander through.

What’s the thing you LOVE to do in Tel Aviv but never actually do?

What’s the thing you LOVE to do in Tel Aviv but never actually do? I don’t ride my bike along the beach boardwalk enough. That’s one of the most liberating activities in a city, driving all the way from Jaffa to the north of Tel Aviv and Hertzeliya.

Who’s your hero and where would you take them out for a bite or a drink?

Who’s your hero and where would you take them out for a bite or a drink? I’d love to walk around anywhere in town with David Bowie, just to hear his view of things.

What would make a perfect day in the sun for you?

What would make a perfect day in the sun for you? I’d start with breakfast in my favourite restaurant in town “Manta Ray” by the beach, have a full day at the “Aliya” beach in Jaffa, and sum it up with a good hummus in Jaffa.

If it’s been raining outside but you don’t feel like staying in, where do you go?

If it’s been raining outside but you don’t feel like staying in, where do you go? It never really rain for days here but I love riding my bike in light rain.

Where’s your secret Tel Aviv spot?

Where’s your secret Tel Aviv spot? My bed.

If tomorrow was your last day in Tel Aviv before you left for good, how would you spend it?

If tomorrow was your last day in Tel Aviv before you left for good, how would you spend it? Just like my sunny day, but I’ll go back to “Manta Ray” with a lot of friends for sunset drinks and dinner.

If you were given a choice, which neighbourhood would you like to be the mayor of?

If you were given a choice, which neighbourhood would you like to be the mayor of? I Wouldn’t go into politics. For sure.

Where in Tel Aviv would you never be caught dead?

Where in Tel Aviv would you never be caught dead? Must be “Kikar Ha’medina” where all the posh stores are. Rich people with poor taste make me sad.