Tel-Aviv, Israel
Marta, 33
Googler & Documentary Enthusiast
see her Tel-Aviv city guide

a bit about Marta

What are you working on these days?

Helping entrepreneurs reach their full potential, working each day to be better than I was the day before. Consuming as many documentaries as possible.

What drives you mad these days?

Pedestrians that walk in the bike lane, one must respect the lane!

What makes you happy?

Good food. Good friends. Good music. Positive and uplifting energy. An inspiring podcast or speaker.

When was the last time you cried?

Watching a video of a man who was surprised by his mom he hadn’t seen in 10 years. Watching a grown man break down in tears when seeing his mom made me very emotional. It was really beautiful.

What’s your latest musical obsession?

I mostly listen to podcasts these days. Tim Ferriss, This American Life, Death, Sex & Money, Invisibilia, Fresh Air, The Moth. The list goes on and on.

What was the last movie you watched? Was it any good?

Charlie Kaufman’s latest film Anomalisa. I hate to quote a write up, but it hits the movie on the head “It might star puppets, but Anomalisa is the most deeply human movie of the year.” Which is dead-on. Highly recommended.

When it’s time for a new wardrobe, where do you go?

America. I rarely shop in Israel. I wait until my visits home, and go crazy. I had a 12 hour layover in Madrid recently and did a lot of damage in a short amount of time.

What’s your go-to café in Tel-Aviv?

Big fan of Bucke Cafe on Achad Haam. Delicious, healthy and unique dishes accompanied by a great atmosphere and a good bang for your buck, which tends to be an anomaly in our fine city.

What’s your favorite street or neighborhood to wander through?

That’s a toughie as one of my favorite activities is wandering around side streets all around town. It really depends on my mood but the streets off Rothschild (Achad Haam, Maze, Balfour) or Neve Tzedek. I love the contrast of old and new in Neve Tzedek.

What’s the thing you LOVE to do in Tel-Aviv but never actually do?

Getting hummus in Hacarmel Market on Friday. The manic rush on Friday in the market is overwhelming to some, but I love the energy in the air. It’s uniquely Israeli and combining that with delicious hummus, well that’s the ultimate.

Who’s your hero (dead or alive) and where would you take them to show them a good time?

Ben Gurion, I would take him to Dalida. We would discuss zionism, the future of Israel and how to better build up the Negev. Not only is the food at Dalida some of the best in town but the service is top notch, which would be important for me to show B.G. a good time.

If it’s been raining outside for days and you’re sick of staying in – where would you go?

Cinematheque/ Movie theater watch movies back to back. The rain doesn’t bother me, I actually enjoy walking down Rothschild in the rain (all geared up with my raincoat and galoshes) it’s deserted and feels like it’s just me and the city.

What’s that place in Tel-Aviv you feel like only you know about?

I think there is this secret competition in Tel Aviv to know about a place no one else knows about. In actuality that’s pretty much impossible, so let’s go with an unlikely spot which is this small speciality store in Shuk Levinsky that is a healthy foodies one stop shop.

If tomorrow was your last day in Tel-Aviv before you left for good, how and where would you spend it?

Drinking and eating with friends, naturally. We would sit and drink at Shafa bar in Jaffa all day, then walk a bit around the Noga area finished off by watching the sunset overlooking the Tel Aviv coast. Corny? yes. Beautiful? double yes.

Given the choice, mayor of which neighborhood would you be?

I’d be mayor of my neighborhood, which is the Mikveh Yisrael area. It’s still very up and coming, being so close to Rothschild, but two blocks south. I would clean up the streets and fill the empty store fronts. Then I would renovate all the dilapidated apartment buildings, and voilà!

What’s the spot in Tel-Aviv you wouldn’t be caught dead in?

Room Service. Benedict.

You’ve just received the best news ever. Where would you go to celebrate and with whom?

Taqueria for tacos and nachos and then Hostel 51 for drinks. Both are right in my hood, great local spots with good, down to earth vibes. I’m a sucker for a cute garden atmosphere too, Hostel 51 is just that. If I’m feeling extra fancy, then dinner at Topolopompo.

What’s the thing you love doing that isn’t work, relationship or family related?

I recently started hip hop classes. I danced throughout my teenage years and love it. My Philly roots come out on the dance floor.

When you feel like a night out, what’s your go-to place and why?

Hmmmm I don’t have a go to place per say, I like switching things up. Some go to spots are Teder, Rothschild 12, Dalida Bar, Little Prince, Bicciceltta. The list can go on, there are a lot of top notch spots in Tel Aviv, hard to narrow the list down! #firstworldproblems

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