Tel-Aviv, Israel
Niro, 41
Urban Tour Guide & Street Artist
see his Tel-Aviv city guide

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a bit about Niro

What are you working on?

Building an Architecture Pop-Up book for an Allenby street tour for a Tel-Avivian boutique hotel, planning my street-art TV channel on Ynet News and posting on my Israeli Street-Art Facebook page about “Niro Trip”- my Urban tours company and street art works.

What drives you mad these days?

Those horrible “snuff movies” of Israeli civilians stabbing and killing each other all over my news feed in social media. “Jew and Arabs don’t wanna be enemies”- and yet, we’ve got some extreme stupid people who think they will be the “hero” that could change today’s reality.

What makes you happy?

Being able to be on Tel Aviv’s promenade at the exact second when the setting sun kisses the Mediterranean Sea on its way to its short good night sleep, before the city streets become full with good-looking people out to have a good time.

When was the last time you cried?

When I was thirteen, my brave mom faced a group of heartless construction workers who buried kittens alive under a fresh concrete wall. She broke apart their hard work of the last 2 days, and pulled five kittens alive from under the heavy stones. I stood at the balcony with tears of joy and pride… since then I found myself addicted to all those viral “saving a stray dog” clips.

What is playing in your earphones nowadays?

Starting my day with Stromae’s “Papaoutai”, then “Dirty Diana” by the Weeknd, leading up to Jaime xx’s ” Stranger in the Room” and ending the day with Lana del Rey’s ” High on the Beach”.

What was the last movie you went to?

“Mr. Holmes”- the story of old Sherlock Holmes as a part of 10 shekels movie festival at the cinema. That was the only movie that still had tickets (I wonder why ), and it was the best hour and a half sleep of my life. TIP: take a pillow with you next time.

When it’s time for a new wardrobe, where do you go?

The worst thing is to go somewhere and see someone else wearing the same shirt as you. So “Plazama” on king George st. has unique things if you are patient enough to dig in, as well as “Trash” by Mauricio Pollacsek in Florentine’s Four- creative and colorful design from recycled clothing – and the “No-Logo” store on Bugrashov st.

What’s your go-to café in Tel Aviv?

“Sonia’s Cafe” is a hidden garden cafe between the city buildings if you want to have a romantic date at evening time and “XOHO” on Gordon street for a bit of a Williamsburg atmosphere and a cool vibe work place (perfect coffee and sandwich deal for the morning time).

Where’s your favourite street or neighbourhood to wander in Tel Aviv?

The streets of Florentine neighborhood are the best free open air street art gallery that changes every night – the colorful walls display what Israelis really think about what’s happening here and around the world.

What do you LOVE to do in the city but never actually do?

The planetarium in the “Eretz-Israel” museum – to take me back to the time when I was a kid in grad school and get away from the city for a bit.

Who’s your hero and where would you take them out to eat or drink in Tel Aviv?

The street artist Banksy is one of my favorites.”Kasba” on Florentin street would provide him with warm, local hospitality surrounded by down-to-earth people.

What would make a perfect day in the sun for you?

Taking the city bike (“Tel-Ofan”) for a ride along the city bike lanes to Ha’yarkon park. This green park is located along the Yarkon river, beneath the trees, and leads you to an hidden kiosk that sells Acai with fresh fruits – definitely the best one in Tel-Aviv. Just enjoy this peaceful green spot with these heavenly flavores and you’ll have the best nature experience in the middle of the city.

It’s raining for days and you’re sick of staying at home – where would you go?

I’d get a freshly squeezed orange juice (tastes the best in the winter) along Dizengoff st. and hang on the benches in front of Agam’s “Water and Fire” fountain in the middle of Dizzingof sq., watching the beautiful people taking pictures with it.

What’s a place in Tel Aviv you feel like only you know about?

“Birenbaum Cafe” on Nachalat Beyamin street. It is a small vegetarian place offering home made-food in an all-your-can-eat buffet with more than 30 different salads and healthy dishes made from fresh ingredients. There are also warm friendly workers, with a warm Jewish mother attitude that makes you feel at home away from home.

If tomorrow was your last day in Tel Aviv before you left for good, how would you spend it?

I’d start my day with an amazing Israeli Breakfast at “Bardichevsky” boutique hotel, then walk and eye shop through the city squares – Rabin, Masaryk, Dizengoff and Atarim – and head to a farewell deep at Hilton beach during sunset. Then I’d go sip a cocktail at “2c” restaurant on the top of Azrieli center to start the night by looking at the city from a bird’s eye point of view, only to end up in a crazy party of the secret “Arab-gay-party” kind, which takes place once a month for gay Palestinians and Arab-friendly crowd. Mobile phone use is not allowed because many of the attendees are closeted and would probably get killed by their family if they got caught.

If you were given a choice, mayor of which neighborhood would you be?

Florentine – kind of a copy-paste from Williamsburg / Bushwick of Brooklyn, New York. This is where gentrification is happening big time: most of the young, creative and modest people rent an apartment in this hood, and the Art Galleries are moving to the South of Tel Aviv because of the high rent (the locals call that area SOSA – based on SOHO – as in “South of Salame Street”).

What’s the place in Tel Aviv you’ll never be caught dead in?

Tel-Aviv’s old central bus station, any night-bar on Allenby st. north of King George st., any cheap drink point bars where cheap tourists are getting shitfaced.

What do you love doing the most that is not work, relationship or family related?

Looking for fresh Israeli street art works on the walls of the city, and exploring hidden streets I’ve never visited before around my hood.

When you feel like going on a night out, what’s the first place you usually consider going to?

For the crowd, the atmosphere, the music, the price – “The Block” club, located at Tel-Aviv’s central bus station, has got the best parties in town, with leading DJs from all around the world, a friendly crowd, and awesome atmosphere. Carry less – dance more (and plan for a late wake-up the next day).

You’ve just got the best news ever. Where would you go to celebrate and with whom?

“Thai House” restaurant on Ben-Yehuda st. with some of my best friends, then to get shitfaced at the mini-club on Nachalat Binyamin.

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