Tel-Aviv, Israel
Sarah, 33
Founder, Oh-So-Arty Art Tours
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a bit about Sarah

What are you working on these days?

I’m working on my international project called Oh So Arty, a platform offering art tours in 20 different cities around the world. I'm also developing an idea for an exhibition involving emerging Israeli artists, on my upcoming art tours and art advising projects. I’m also constantly exploring how Instagram can be used as really cool new marketing tools for both my business and the clients I do social media consulting for!

What drives you mad these days?

How people drive in Tel Aviv. Where’s the respect!?

What makes you happy?

Family, my best friends, the sea, and ART!

When was the last time you cried?

I often cry for no specific reason, it helps releasing pressure!

What’s your latest musical obsession?

I’m a big fan of Drake 🙂

What was the last film you watched and was it any good?

I loved “Mustang”, highly recommended!

When it’s time for a new wardrobe, where do you go?

I love Israeli design and fashion! When I need a new item I go visit my designer friends Aviva Zilberman and Maria Berman. And if I feel like a new piece of jewelry I go to Ola Bikont’s studio, I always wear her stuff!

What’s your go-to café in Tel-Aviv?

Rothschild 12! My office and second home. There’s a specific spot where I work from and do my meetings there, in the interior space on the bar right at the end. I love the idea of working from a bar!

What’s your favorite street or neighborhood to wander through in Tel-Aviv?

Rothschild Boulevard. I call it the Champs Elysées of Tel Aviv, a street filled with history, greenery and outstanding architecture. Sometimes I just sit on one of the benches and do some people watching.

What’s the thing you LOVE to do in Tel-Aviv but never actually do?

I used to love swimming at Gordon Pool, which reminds me of my childhood. I like the setting (next door to the beach) and the fact that the water is cold and salty, but I never actually go 🙂

Who’s your hero (dead or alive) and where would you take them to show them a good time?

@MimiPeguine my 95 years old grandmother. She inspires me every day for her curiosity, the way she finds beauty in the small details and her joie de vivre. I’d go to Raphael with her because the food is delicious, the view is splendid and it also reminds me of her late husband and my grandfather Leon (they celebrated an anniversary there).

If it’s been raining outside for days and you’re sick of staying in – where would you go?

There are two places I’d go to! The Tel Aviv Museum, I actually go there at least once a week (!) and always manage to discover something new and exciting in their collection/temporary shows. The second place I love going to when it rains is La La Land Cafe on Gordon Beach, it always feels romantic and like I’m a tourist in my own city.

What’s that place in Tel-Aviv you feel like only you know about?

I love the Ajami beach in Jaffa, so peaceful and quiet and beautiful! I’m often too lazy to cycle there but still always worth it!

If tomorrow was your last day in Tel-Aviv before you left for good, how and where would you spend it?

I’d wake up really early to make the most of my last day 🙂 I’d start with a training on the beach with my coach Danny, would then have coffee with my mom at Banana Beach, followed by a green shakshuka at Hakovshim Cafe. I’d then go see the art shows I’ve missed in the galleries I like, would say bye to my parents’ tea shop on Dizengoff and in the evening would go for drinks and food at Hotel Montefiore which is one of my favorite spots! I’d take my best friends and from there I’d just let Tel Aviv guide me, which is what I always do!

Given the choice, mayor of which neighborhood would you be?

I have a passion for the South of Tel Aviv, there’s so much to be done and to be developed there!

What’s the spot in Tel-Aviv you wouldn’t be caught dead in?

I truly believe in never saying never 🙂 But I guess if I HAD to choose it would be the beach next to the Opera, right at the end of Allenby Street. It has zero charm.

You’ve just received the best news ever. Where would you go to celebrate and with whom?

I’d have dinner on my parents’ rooftop with my family! They are my rock and the view of Tel Aviv is the best way to celebrate!

What’s the thing you love doing that isn’t work, relationship or family related?

Going to the beach, or at least seeing the sea, the water and fresh air always fill me with so much good energies and makes me feel alive.

When you feel like a night out, what’s your go-to place and why?

Definitely Port Said, I love this place for its food, people, music and good vibes!

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