Tel-Aviv, Israel
Tamara, 29
Fashion, Textile & Product Designer
see her Tel-Aviv city guide

ask Tamara about

Outdoors Shop Coffee Food Culture

a bit about Tamara

What are you working on?

On a new project that involves textile and technology.

What drives you mad these days?

People I dislike, bad food, old TV series, ugly buildings, crappy art, people who don’t like animals and yoga.

What makes you happy?

People I like, good food, a new TV series, beautiful buildings, art, cats and pilates.

When was the last time you cried?

My dog passed away last week. He was with me for 18½ years which is basically most of my life. I loved him dearly. It was a really hard separation since he was such a part of our family.

What is playing in your earphones nowadays?

I’ve recently watched the film Searching for Sugar Man. It thrilled me. The crazy life story of a modest, wonderful person. Ever since then the soundtrack stayed in my mind.

What was the last movie you went to?

Today I’ll go see Mr. Gaga, the film about the life of Ohad Naharin. I keep you posted.

When it’s time for a new wardrobe, where do you go?

I do most of my shopping when I’m abroad. I don’t especially like doing shopping but if there’s something pretty I like, I’ll buy it. It can be from a designer’s boutique, a store chain or from a market.

What’s your go-to café in Tel Aviv?

I like to sit at the café on Ben Zion blvd., there’s something unique about sitting on the boulevard and having a coffee. You can watch the people walk by, really get a feeling of the city. If I’d like some more privacy I’ll go to Bucke on Ahad Ha’am st., which I just recently discovered. The food is good and it’s nice to hang out.

Where’s your favourite street or neighbourhood to wander in Tel Aviv?

Allenby is one of my favorite streets. I start around Magen David sq. and walk south, to the Levinski market area and walk the little streets there. I’m a very urban person and I love the city, its roughness, its people, stores, buildings. I like how the old and the new mix together. I grew up in the city center and for me anything north of Rabin square wasn’t called part of Tel Aviv. I just recently discovered the ‘old north’. It has tiny street lush with trees, courtyards and public gardens hidden between the buildings It’s fun to walk there because every time I discover a new place and a new side of Tel Aviv I didn’t know about.

What do you LOVE to do in the city but never actually do?

I really love going to the museum and to galleries. Usually when I go abroad it’s the first thing I’ll go see but unfortunately, when I’m home I never find enough time to do it.

Who’s your hero and where would you take them out to eat or drink in Tel Aviv?

Wow, that’s a hard question. I don’t have a specific hero, I appreciate a lot of people. However, I’d really like to have a chit-chat with Le Corbusier about life in the digital age. We’d probably go have hummus at Abu Hassan.

What would make a perfect day in the sun for you?

Without a doubt, a picnic by the beach would be my perfect sunny day.

It’s raining for days and you’re sick of staying at home – where would you go?

I’m not really a rain person, so lucky for me it doesn’t get to Tel Aviv very often. However, if someone does drag me out on a day like that, it would probably be to the Peacock to drink a lot and watch people running in the rain. Otherwise, to Suzanne Dellal to see a good dance performance.

What’s a place in Tel Aviv you feel like only you know about?

If you go cross HaAzmaut garden through its center, you reach the promenade, pass a small fence and then you’ll reach a beautiful viewpoint overlooking the ocean. I love going there at sunset after a long day, clear my head. I’m a very energetic person who’s always in motion and I don’t have many places that make me sit down and relax.

If tomorrow was your last day in Tel Aviv before you left for good, how would you spend it?

I don’t really like goodbyes so I guess I wouldn’t take some nostalgic tour of the city. I’d go to Levinski market and buy a lot of fruits and veggies and cook a huge dinner to all the people I love.

If you were given a choice, mayor of which neighborhood would you be?

Totally the city center.

What’s the place in Tel Aviv you’ll never be caught dead in?

Sarona and the Old Station Complex.

instagram profile

tamaraefrat