Maybe because Ihwa Women's University is the oldest Women's school in Korea, the nearby allies are filled with various soho fashion stores. As the main target is the university students, the clothes sold in this street would be better for teens or women in their 20s. Anyway in this street, you may enjoy shopping for all things ladies need from shoes to clothes, and cosmetics. Though many other shopping zones became popular in Seoul, still many brands targeting ladies make their store in this district.
11-1 Daesin-dong, Seodaemun-gu, Seoul, South Korea