What’s The Deal With Matcha Anyway?

Are matcha drinkers better people? Do they consume so many antioxidants that they’re basically immune to cancer? Is it narrow minded to be grossed out by green drinks with milk? We put the question to our cousins in Paris, London, Milan, Prague, Berlin and NYC, and the answers were, well, refreshing.

I do like matcha, but I’m a dedicated Cortado (espresso) enthusiast when it comes to cafe beverages. A lot of people complain about UNsweeted matcha as being unbearable, but I actually like the bitterness and earthiness of real matcha tea (I also like Campari and licorice and stuff like that). It’s definitely a healthier-feeling alternative to coffee, which is why most trend-sters drink it, but it doesn’t have enough caffeine to replace espresso for me! 🙂 For those who haven’t tasted matcha tea, it’s sort of like blending a ton of arugula (or “rocket”) into a juice and drinking it straight — earthy, sort of bitter, refreshing. That said, a lot of great spots in NYC make amazing matcha lattes, which more often than not are sweetened and combined with milk, making them much more palatable. My favorite is definitely the Matcha Jasmine Latte at Bibble & Sip – they have a boatload of tasty creations there like Matcha Cream Puffs, too. Plus, it’s LLAMA-themed… so, yeah.

I do not drink Matcha because everybody who actually drinks it tells me how addicting it is… as I am already addicted to so many other things I really can’t afford another addiction!

Matcha tea is def trending right now, I’ve been doing consulting and I’ve many clients asking about it. It is not a replacement for coffee, just totally different type of drink although it is a stimulant taste bright, green, earthy and almost chocolaty if it’s a good one. I just got back from Japan and I’ve some amazing amazing green tea that I got from this guy in the mountains. It smells like matcha but it’s the whole leaves. I like it as an addition to a milk drink or I’ll put some in my raw chocolate recipes.

Matcha tea is def trending right now, I’ve been doing consulting and I’ve many clients asking about it. It is not a replacement for coffee, just totally different type of drink although it is a stimulant taste bright, green, earthy and almost chocolaty if it’s a good one. I just got back from Japan and I’ve some amazing amazing green tea that I got from this guy in the mountains. It smells like matcha but it’s the whole leaves. I like it as an addition to a milk drink or I’ll put some in my raw chocolate recipes.

I don´t drink Matcha that much because it´s still not very popular in Prague. But when I do drink it, I always get it without sugar and milk. I like the clean taste. I don´t drink coffee and I love tea, so that´s why I like Matcha. It is very healthy kind of green tea, contains a lot of antioxidants, minerals and vitamins and the taste is fine and sweet 🙂 You will love it.

I rarely drink matcha. It’s not properly a trend here in Italy, and I guess that the reason is that we have a great “coffee culture”. You can’t imagine how many articles and protests for the first Italian Starbucks next opening in Milan. About the taste, I think it would be somewhere between green tea, grass and pistachio. If I do drink it, I take it with sugar, but I actually prefer eating it in cakes, cupcakes, chocolate etc. I think I would never completely replace coffee with it, but I love matcha for its color and even because compared to coffee, its lighter and the effect lasts longer.

I actually don’t drink matcha variations, but there’s no good sound reason why I don´t 😉 I love the colour and I love green tea. I´m addicted to healthy stuff – so maybe I should start drinking it! For now, I admire coconut water and I prefer the hipster coco game to the milky matcha way of living…

Yes I do and I usually take it with milk, otherwise it tastes too strong for me. I drink Matcha because actually you cant get out your eyes (and mouth) from all the healthy and green and clean trends that are going on in Milan as in London and Ny too, so I thought: “maybe I can try it!” I am italian I would never replace coffee with anything else!!!! It tastes like the sea but without being salty 😉 After the first time I tasted, I discovered matcha history and I feel fascinated about its origins and its culture identity. I think you have to think about matcha as the “slow motion” moment in you day, in which you can enjoy this current present moment and reflect on your life.

I’m not a coffee drinker, but I love the occasional matcha latte from Chalait. I get it made with almond milk and it’s wonderfully creamy and a bit herbaceous. My favorite way to have matcha is to eat it, though! Royce Chocolates in the West Village makes an unbelievable white chocolate-matcha square. If you ask nicely, they’ll even give you a sample.

All rights reserved Cool Cousin 2018